Podcast maker spotify
Latin America has historically been a very important region for radio consumption. “Everything tied to music-including (podcast) content-presents huge opportunities for advertisers in Latin America, since many consumers choose to listen to ads in exchange for streaming free digital audio content. READ ALSO: Spotify’s new tie-up to allow listeners in Latin America to play music, podcasts from Facebook app is projected to surpass $1 billion this year. podcast listeners will increase by 16% year-over-year to 106.7 million in 2021 weekly podcast listenership has more than doubled since 2016. That momentum shows no sign of easing up based on industry watcher forecasts.ĮMarketer estimates that the number of U.S.
It shouldn’t come as any surprise that the number of people listening to podcasts around the globe skyrocketed in the past year as more listeners than ever tuned in looking for news and engaging content while locked down due to the pandemic. Since podcasts first emerged in 2004, the ability to track and measure podcast engagement has improved significantly as users have shifted from downloading to streaming, and service providers are eager to capitalize on this valuable content. That lack of marketing metrics that are typical with other platforms has made many brands reluctant to invest their advertising dollars. Until recently, podcasters might know how many listeners downloaded a particular show, but not have access to key insights about how long they listened, or whether they even had the opportunity to hear ads served up within the podcast episodes.
#Podcast maker spotify how to#
Podcasts have been around now for more than 16 years, but for hosting companies and content creators seeking to make them profitable, it’s taken a long time to figure out how to monetize all the revenue-generating possibilities.Īs with streaming music and video, there’s money to be made on podcasts through selling subscriptions, sponsorships, affiliate marketing, and exclusive content, but one common sticking point with podcast monetization has been the challenge of podcast ad measurement.